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JJ Riggs | Product Design Leader
Result Driven Design Leadership
I lead high-performing product and creative design teams that deliver measurable results. My career spans SaaS, fintech, e-commerce, and education, where I’ve scaled design organizations, elevated product experiences, and built team cultures that thrive.
business impact
Turning creative vision into IMPACT
Leadership and Business Impact
Scaled Teams for Growth – Built and led teams of up to 25 designers (product, research, content, creative) across SaaS and e-commerce organizations.
Revenue Impact – Helped take Purple from a $45M start-up to $600M in revenue through strategic brand development and product innovation.
Operational Excellence – Led a Metrics Mapping program to align design efforts with measurable business outcomes, improving stakeholder decision-making and delivery speed.
Retention & Culture – Reduced turnover by building psychologically safe, collaborative environments that attract and retain top design talent.
Customer-Driven Results – At Bill.com, drove UX strategies for Spend & Expense that increased adoption of new financial products, directly influencing customer retention.
Notable Achievements
Purple Mattress
Bill.com / Divvy - Sr.Manager & Design Director
Bill.com / Divvy - Sr.Manager & Design Director
Scaled Purple’s Brand to a National Presence – Developed a new brand identity and helped propel Purple from startup to $415M in revenue. Produced 13 commercials, 5 large-scale photoshoots, and thousands of advertising campaigns with a lean, high-impact creative team.
Bill.com / Divvy - Sr.Manager & Design Director
Bill.com / Divvy - Sr.Manager & Design Director
Bill.com / Divvy - Sr.Manager & Design Director
Launched an All-In-One Financial Product at Divvy – Led cross-functional teams to design and deliver a platform enabling thousands of SMBs to access critical financial products directly in-app. Directed UX for the Secured Line product, empowering business owners to build credit while securing funding.
Bluehost - Manager
Provo College - Web Design Administrator
Provo College - Web Design Administrator
Transformed Bluehost’s Customer Experience – Influenced stakeholders to create a drag-and-drop web builder for 47% of customers struggling with open-source products, reducing churn and improving customer retention.
Provo College - Web Design Administrator
Provo College - Web Design Administrator
Provo College - Web Design Administrator
Elevated Educational Outcomes at Provo College – Led, taught, and managed industry professionals while designing curriculum for 20+ courses. Increased job placement rates from 37% to 93% by launching the school’s first portfolio review with industry leaders.